WEB SERVICES

At Tenax Websolutions, we offer the following services to our clients

PPC (Pay per Click) or Google Ad Words management:
We believe Google Ad Words is the most powerful, responsive and effective advertising system the world has ever seen. Do you?

Benefits of using a specialist PPC management company:
PPC Advertising has become more complex, and we find that well written and optimized ads alone will improve the ROI on PPC by an average of over 40%. This is the typical improvement we expect to see over DIY campaigns setup by those with little knowledge of the Ad Words system. When PPC management is combined with website optimization (including visitor conversion) much larger benefits are usually seen, and we'd consider increases of just 100% to be small.

PPC advertising is a marketing dream - with easily measurable response rates enabling a quick response to changing markets. Good PPC management should always consider the profit or ROI of a PPC marketing campaign, and not just the 'number of clicks'.

It is very easy for any PPC manager to 'increase the number of clicks' a website receives, but large numbers of poorly targeted clicks are of little benefit.


PPC management
Tenax Websolutions provide a PPC management service including campaign management. We sometimes use bid management tools, but not always, especially for smaller advertising budgets.

We also provide a PPC consultancy service to those who wish to carry on the day to day management of the campaigns themselves.



Looking for a company to manage your PPC advertising?
Tenax Websolutions have extensive experience in both B2B and B2C type markets (mainly English language based in both the UK and non UK markets). Read more about our PPC management experience and company history in managing PPC campaigns.

We also provide natural search engine optimization services and often offer a combination of services where we gradually decrease PPC spend as the client website gains top rankings. Contact us for a realistic assessment of the benefits of PPC (pay per click) advertising for your business. We only use qualified Google Ad Words Professionals to handle client budgets.



PPC Management Quality
Tenax Websolutions believe in offering a quality PPC management service. The Qualified Google Advertising Professional logo shows that within Tenax Websolutions we only use staffs who have passed the Google Ad Words Professional exam to manage client PPC campaigns.


Search Engine Optimisation Services from Tenax Websolutions

We believe that websites are marketing tools. Do you?>

If the answer is no, then contact us for a quick quotation on how we can help.



Why is search engine optimization important?
Research shows that (in 2007) over 92% of Internet consumers use search engines to locate the information, products or services they require. Internet usage within the UK population is also growing, so that now for many businesses the Internet is THE most important market. Search engine optimization is about getting your website visible high up in the search engines.


What are your search engine optimization prices?
These vary enormously depending on the type of website, quality of code and competitiveness of market, but more information is on our SEO - Prices article. Contact us for an immediate assessment of your website and an indication of likely search engine optimization costs.


Why Choose Us for Search Engine optimization?
We are an Internet Marketing & website design company.

Before the phrase "search engine optimization" was coined, we were creating websites that naturally obtained the top positions in the search engines. This gave us a head start on the competition.

Since 2003, search engine optimization has been one of our services along with PPC management and accessible website design. It is not an added extra that we outsource, but a central part of our work. Our website design clients gain an unfair advantage in that we only create accessible search engine friendly websites, but we also undertake search engine optimization and marketing on existing websites.



Search Engine Optimisation of existing websites

Is your existing website hard to find in the search engines?
We can help improve rankings on most existing websites through various different search engine optimization techniques. We have experience at handling anything from small static websites of a few pages, to large static websites, dynamic websites, shopping carts and a range of CMS systems.

The work (and hence costs) involved varies enormously, depending most on:

Large dynamic websites can sometimes be search engine optimized very effectively with only a little work, giving dramatic results within weeks to months. Smaller, poorly written websites may take longer as we effectively need to rewrite the website code.

For most search engine optimization work, Tenax Websolutions end up completely rewriting the code (sometimes with almost no visible change apart from faster loading) to increase rankings on the major search engines. There is a myth that dynamic websites or shopping carts cannot be search engine optimized. Although many shopping carts and database driven websites are written (badly) so that they are not indexable by Google, this need not be the case. Tenax Websolutions can successfully optimize these types of website.


Search engine optimization timescales:
We can get websites indexed in Google within days, but high rankings can take time and it is unrealistic to expect less than 3 months. In very competitive markets timescales of 6-9 months are typical to gain top place on Google.


How to choose a search engine optimization company:
Ideally we would recommend choosing any company that appears high in the rankings for words such as 'search engine optimization'. However some of the companies in the top few places are using short term 'unethical tactics' that are frowned upon by Google. These risk being dropped from Google. If a company uses such tactics on their own website, then we advise not using them as you risk your website being removed completely from Google. Larger SEO companies on the top page are currently using other forms of paid advertising (paid links, paid news links and sponsored ads) to maintain top page positions.

The best choice is therefore a search engine optimization company that appears on the top few pages of the search engines AND guarantees only to use ethical techniques.

Tenax Websolutions only use such techniques. We do not advertise our search engine optimization services through paid advertising, but successfully rely on visitors from the major search engines and from recommendations for all our search engine optimization work.


Internet Consultancy

Tenax Websolutions offer consultancy and advice in the following specific areas:-

  - Web Marketing & Internet Marketing
  - Website Usability
  - Website Accessibility
  - Using the Internet as part of your Business Strategy

Our consultancy services usually include a written report with an assessment of the situation and clear summary recommendations of actions to be taken. As these services are tailored to the needs of each client, the exact length of time and amount of work varies significantly, and may involve one or more visits.


Internet Marketing
The Internet is (or should be) a marketing dream.

Easy and fast access to conversion data on the success of marketing campaigns allow a much faster response so that effective campaigns can be increased and ineffective ones stopped.


Website Usability
There are many websites around that look great, but no-one can find them so they are ineffective as marketing tool. There are also websites that can be found, but are so hard or confusing to use that they are ineffective at either converting visitors to sales or providing information.


Website Accessibility
Tenax Websolutions offer a range of accessibility testing, suited to websites of varying size and complexity. For small organisations such as local government, charities and schools or other web design companies we offer a basic accessibility testing service enabling just the main website pages to be checked at an affordable cost. We also offer a full accessibility audit more suited to.


Internet Strategy
The Internet is now such an important part of business life, that all organisations dealing with businesses, and most dealing with consumers should be considering their Internet Strategy. For an increasing number of organisations this is identical to the main business strategy as the Internet is where most of the business processes take place. For others, the Internet forms a significant part of either their operations (email, acquiring supplies) or sales (marketing or selling) that it should form part of the business strategy.rt of the business strategy.

We currently provide Internet Marketing Consultancy advice in various B2B markets such document management and supply chain management and a variety of B2C markets such as the tourism industry. We also advise various not for profit organisations such as education establishments and church organisations.